KUCHING, Jan 15 2026: Sarawak is short of 28,821 visitor arrivals to reach its target of five million arrivals for 2025, according to Tourism, Creative Industry and Performing Arts Minister Abdul Karim Rahman Hamzah.
Caption: Tourism, Creative Industry and Performing Arts Minister Abdul Karim Rahman Hamzah speaking to reporters after attending SBA-Yonex Sunrise Agreement. - Picture by Ukas
He said a total of 4,971,197 visitor arrivals were recorded for the whole of last year, generating a revenue of about RM12,154,246 billion.
However, the visitor arrivals in 2025 was highest ever achieved by the state.
“We may not be able to achieve the five million target that was set, but when it comes to tourism revenue for last year, that is also the highest achievement we have ever achieved,” he told reporters after attending the Sarawak Badminton Association SBA – YONEX Sunrise Agreement Signing ceremony here today.
He said the achievement has provided a flood of benefits to the hospitality industry including hotels, restaurants, guesthouses and homestays which continue to enjoy an increase in tourist arrivals, thus boosting the local economy.
He said that the state’s tourism industry is seen to be on a solid track as revenue growth not only benefits industry players, but also contributes to government revenue through tax collection.
Touching on next year’s target, Karim expected Sarawak to potentially reach or exceed the five million visitor target by 2026, based on the trends of increasing visitor arrivals over the past few years.
He said Brunei remains the largest contributor to visitor arrivals to Sarawak, followed by Indonesia, in line with the improving air and land transport links between Sarawak and the neighbouring country.


