SIMUNJAN, Oct 28, 2016 - Batang Sadong member of
parliament Datuk Nancy Shukri today urged folks of Kampung Iboi to take advantage of the
popularity of their shrimp paste by
branding it under one name - "Belacan Iboi" - to generate more income for themselves.
Datuk Nancy Shukri (spotted with red dress) with the folks of Kampung Iboi
"I know that the shrimp paste from the village is
getting popular and well-known, but what should follow is to brand the shrimp
paste under one name, like Belacan Iboi, although many individuals are
producing it and under different names," she said at the handing over of shrimp
nets to 27 fishermen at the village.
Nancy, who is also the Minister in the Prime Minister's
Department, believes that by branding the shrimp paste as "Belacan
Iboi", it is easier to market it in a systematic manner, like in Kuching
where there is a big demand for high quality belacan.
"It also helps to boost sale or can be sold at a
higher price compared to the ones produced elsewhere, and especially when
priority is given to cleanliness and quality while at the process of
manufacturing the belacan," she said.
She advised the Kampung Iboi folks to be more creative
and innovative in processing, packaging, branding, marketing and promoting
their products.
"It is here where the value-added products that we produce
lies compared to those in the market," she said.
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