Iban's unique stories have universal appeal and should be highlighted as a world - class Sarawak identity, says deputy tourism minister

MIRI, Feb 28 2027: The unique stories of the Iban community are seen to have universal appeal and should be highlighted as a world-class Sarawak identity, in line with efforts to strengthen the creative economy of the state and the country.

Caption: Deputy Minister Sebastian Ting (centre) presenting a copy of the comic book to a guest while creator Britto Augustine looks on. - Photo by Ukas

This was emphasised by Deputy Minister of Tourism, Creative Industries and Performing Arts and Piasau State Legislative Member (SLM) Sebastian Ting Chiew Yew when officiating the closing ceremony of the comic installation exhibition titled “Apai Alui Becomes A Shaman” organised by Curtin University Malaysia at the Lutong Community Library, here, today.

According to him, the translation of the Iban folk tale “Apai Alui” into the contemporary comic medium proves that traditional heritage is not just a historical relic, but rather a cultural asset that can penetrate a wider market if processed creatively and strategically.

“The folk tales of the Iban community are loaded with universal values, philosophies and views of nature.
”If  worked professionally and innovatively, it can not only strengthen the identity of Sarawak, but also has the potential to be highlighted at the national and international levels,” he said.

He noted that the exhibition  showcased the creative research results of Master of Media, Culture and Creative Arts candidate Britto Augustus, who elevated the narrative of oral traditions into a fresher visual form that is easily accessible to the younger generation.

Caption: Comic creator Britto Augustine - Photo by Ukas

He added that the practice-based research approach applied through the project was in line with the state government's aspirations in strengthening the "Orange Economy" or creative economy as a driver of new growth.

"When research results are taken out of educational institutions and exhibited in community spaces, it opens up a space for two-way interaction between academia and society. This is where cultural heritage becomes alive, dynamic and relevant to current needs," he said.

Head of the Department of Media and Communication, Faculty of Humanities and Health Sciences Terry Justin said the exhibition was an important platform in combining the oral traditions of the Iban community with a modern artistic approach, thus demonstrating the great potential of local works to be highlighted to a higher level.

He also expressed his appreciation to Sebastian Ting for his continued support for the development of the creative industry in Sarawak as well as to the Miri City Council for providing a strategic space to make the exhibition a success.

The event was also graced with a guided tour of the exhibition and presentation by Britto Augustus, followed by a photography session and networking with attendees.

The organisation of such an exhibition is seen as a significant step in upholding the story of the Iban community as a cultural treasure that not only strengthens the state's identity, but also has the potential to become the face of Sarawak on the world stage through innovative and competitive creative mediums.