KUCHING, Jan 1 2026: The target of five million visitors set by the state Ministry of Tourism, Creative Industry and Performing Arts for 2025 has remained elusive.
Abdul Karim Rahman Hamzah: The state’s tourism revenue recorded an average of more than RM1 billion per month throughout the first 11 months of 2025.
The minister Abdul Karim Rahman Hamzah said as of last November, about 4.4 million arrivals were recorded.
“Although the target of five million visitors was not achieved, it is still Sarawak’s best achievement so far,” he told reporters when met after launching Visit Malaysia 2026 (TMM2026) at the International Arrivals Hall of Kuching International Airport (KIA) today.
He said the state’s tourism revenue recorded an average of more than RM1 billion per month throughout the first 11 months of 2025.
Additionally, the state government will assess the end of 2025 performance before setting a visitor arrival target for 2026, with the benchmark of five million visitors remaining as the main target for the Sarawak tourism industry.
On TMM2026, Karim said the state will continue to support the national tourism agenda, in line with the country's efforts to increase visitor arrivals and tourism revenue.
He said that although TMM2026 is a federal initiative coordinated by the Ministry of Tourism, Arts and Culture (MOTAC) and Tourism Malaysia, Sarawak remains committed to supporting its implementation.
“TMM2026 is an international-class tourism initiative. Although it is coordinated at the central level, Sarawak still provides support because we are one Malaysia and support the national agenda,” he said.
According to him, Malaysia is targeting 40 million visitors in 2025 and 43 million visitors in 2026.
Prime Minister Anwar Ibrahim launched TMM2026 countdown festival celebration night at Pavilion Kuala Lumpur last night.
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