Friday 28 October 2016

Brand your popular shrimp paste as "Belacan Iboi", Nancy advises folks of Kampung Iboi



SIMUNJAN, Oct 28, 2016 - Batang Sadong member of parliament Datuk Nancy Shukri today urged  folks of Kampung Iboi to take advantage of the  popularity of their shrimp paste by branding it under one name - "Belacan Iboi" -  to generate more income for themselves.

 Datuk Nancy Shukri (spotted with red dress) with the folks of Kampung Iboi

"I know that the shrimp paste from the village is getting popular and well-known, but what should follow is to brand the shrimp paste under one name, like Belacan Iboi, although many individuals are producing it and under different names," she said at the handing over of shrimp nets to 27 fishermen at the village.

Nancy, who is also the Minister in the Prime Minister's Department, believes that by branding the shrimp paste as "Belacan Iboi", it is easier to market it in a systematic manner, like in Kuching where there is a big demand for high quality belacan.

"It also helps to boost sale or can be sold at a higher price compared to the ones produced elsewhere, and especially when priority is given to cleanliness and quality while at the process of manufacturing the belacan," she said.

She advised the Kampung Iboi folks to be more creative and innovative in processing, packaging, branding, marketing and promoting their products.

"It is here where the value-added products that we produce lies compared to those in the market," she said.

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